Effectuation
Effectuation - Events
Events
Learn about upcoming events with Professor Saras Sarasvathy.
Featured Event

Reimagining Entrepreneurship Education
11 October 2024, Charlottesville, VA
The Batten Institute for Entrepreneurship, Innovation and Technology is thrilled to host an intimate gathering of entrepreneurship educators at UVA Darden School of Business. Join us for a unique opportunity to explore innovative approaches to teaching entrepreneurship to improve student outcomes.
This is an invite-only event. To learn more contact Gosia Glinska, at glinskam@darden.virginia.edu.
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Agenda
AGENDA
10:30 a.m. — 11 a.m. Light Breakfast, Outside Classroom 130
11 a.m. — 1 p.m. Exploring Control as Strategy for Dealing with Uncertainty, Classroom 130
Participants introduce themselves and share their approaches to teaching entrepreneurship. Professor Sarasvathy gives an overview of effectuation, a logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control. She demonstrates how both novice and experienced entrepreneurs can use effectuation in the highly unpredictable start-up phase of a venture to reduce failure costs for the entrepreneur.
1 p.m.— 2:30 p.m. Lunch, Private Rooms 4 & 5 at the Abbott Center
2:30 p.m.— 3:30 p.m. Breakout Sessions with Facilitated Discussions, Learning Team Rooms 132-138
Participants explore how effectuation could be useful in their learning environments and where it fits with Lean Startup and other methodologies.
3:30 p.m.— 5:00 p.m. Debrief and Future Engagement Opportunities, Classroom 130
Participants share their learnings from small-group discussions and explore opportunities for future engagement.
5:30 p.m.—8 p.m. Reception & Dinner, Oak Boardroom at the Forum Hotel
A map of UVA Darden grounds where the event will be held and driving directions can be found here.
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New to Effectuation?
New to effectuation? Check out the 29 April episode of the Hidden Brain podcast, “Innovation 2.0: How Big Ideas Are Born, in which Professor Sarasvathy discusses the logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control with Hidden Brain’s host Shankar Vedantam.
AGENDA
10:30 a.m. — 11 a.m. Light Breakfast, Outside Classroom 130
11 a.m. — 1 p.m. Exploring Control as Strategy for Dealing with Uncertainty, Classroom 130
Participants introduce themselves and share their approaches to teaching entrepreneurship. Professor Sarasvathy gives an overview of effectuation, a logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control. She demonstrates how both novice and experienced entrepreneurs can use effectuation in the highly unpredictable start-up phase of a venture to reduce failure costs for the entrepreneur.
1 p.m.— 2:30 p.m. Lunch, Private Rooms 4 & 5 at the Abbott Center
2:30 p.m.— 3:30 p.m. Breakout Sessions with Facilitated Discussions, Learning Team Rooms 132-138
Participants explore how effectuation could be useful in their learning environments and where it fits with Lean Startup and other methodologies.
3:30 p.m.— 5:00 p.m. Debrief and Future Engagement Opportunities, Classroom 130
Participants share their learnings from small-group discussions and explore opportunities for future engagement.
5:30 p.m.—8 p.m. Reception & Dinner, Oak Boardroom at the Forum Hotel
A map of UVA Darden grounds where the event will be held and driving directions can be found here.
New to effectuation? Check out the 29 April episode of the Hidden Brain podcast, “Innovation 2.0: How Big Ideas Are Born, in which Professor Sarasvathy discusses the logic of entrepreneurial expertise that eschews prediction in favor of non-predictive control with Hidden Brain’s host Shankar Vedantam.

Registered Participants

Ruwan Abeysekera
Professor, Department of Finance, University of Kelaniya, Sri Lanka

Gaye Acikdilli
Associate Professor, Department of Management, Marketing & Public Administration, Bowie State University

Olivia Aronson
Associate Professor of Management, Robins School of Business, University of Richmond

Joshua Beck
Assistant Professor, Shepherd University

Wendy Bolger
Founding Director, Simon Center for Innovation & Entrepreneurship, Loyola University Maryland

Qifan Chen
Assistant Professor of Management, College of Business and Economics, Longwood University

Larry Clay, Jr.
Assistant Professor of Business, College of Business, Innovation, Leadership and Technology, Marymount University

Joseph Coombs
Department Chair and Associate Professor, Management and Entrepreneurship, the Virginia Commonwealth University School of Business

Birton Cowden
Research Director, Robin and Doug Shore Entrepreneurship Center; Assistant Professor, Leven School of Management, Entrepreneurship & Hospitality, Kennesaw State University

Vincent DiFelice
Senior Instructor of Entrepreneruship and the Faculty Director of Venture Support, the Alfred Lerner College of Business & Economics, University of Delaware

Jacob Dolence
Director, Educational Innovation and Entrepreneurial Ecosystems and Honors Scholar, Longwood University

William Donaldson
Associate Professor in Management, Director, Biotechnology and Management Program, Christopher Newport University

James Dovel
Assistant Professor of Business Administration, Shepherd University

Johann Ducharme
Assistant Professor of Entrepreneurship, the Alfred Lerner College of Business & Economics, University of Delaware

Laura Gasiorowski
Associate Professor of Entrepreneurship, the Alfred Lerner College of Business & Economics, University of Delaware

Shye Gilad
Professor of The Practice, Georgetown University's McDonough School of Business

Fatima Hamdulay
Assistant Teaching Professor of Leadership and Character in Entrepreneurship, Wake Forest University’s Center for Entrepreneurship

Susan Harmeling
Professor of Inclusive Global Leadership and Entrepreneurship at Thunderbird School of Global Management, Arizona State University

Indu Khurana
Associate Professor of Economics and Business, Hampden-Sydney College

Daniel Kopman
Professorial Lecturer, Kogod School of Business, American University

Jay Markiewicz
Assistant Professor, Executive Director of Entrepreneurship Programs, the Virginia Commonwealth University School of Business

Adam Marquardt
Associate Professor of Marketing, Robins School of Business, University of Richmond

Salvatore Moschella
Associate Professor of Business, Piedmont Virginia Community College

Shankar Naskar
Assistant Professor of Entrepreneurship & Innovation, Director, Center for Entrepreneurship & Innovation, University of Virginia at Wise

Atul Nerkar
Professor of Strategy and Entrepreneurship and Allred Distinguished Scholar, UNC Kenan-Flagler Business School

Ron Poff
Associate Professor of Practice and Interim Director, Business Leadership Center, Pamplin College of Business, Virginia Tech

Stephanie Raible
Assistant Professor of Entrepreneurship, the Alfred Lerner College of Business & Economics, University of Delaware

Jeff Reid
Founding Director of the Georgetown Entrepreneurship Initiative & Professor of the Practice of Entrepreneurship McDonough School of Business, Georgetown University

Tomé Guerreiro Salgueiro
Assistant Professor of Entrepreneurship, the Alfred Lerner College of Business & Economics, University of Delaware

Yolanda Shields
Founder and CEO, YES Builds and Adjunct Lecturer, Shenandoah University

Koehler Slagel
Assistant Professor of Practice, Pamplin College of Business, Virginia Tech

Travell Travis
Assistant Professor, James T. George School of Business, Hampton University

Hannah Tucker
Assistant Professor of History, the Department of Business Humanities & Law, the Copenhagen Business School

Kimberly Wade-Benzoni
Professor of Management & Organizations and Center of Leadership and Ethics Scholar, Fuqua School of Business, Duke University

Dan Wadhwani
Jill Brooks-Garnett Teaching Chair in Entrepreneurship and Professor of Clinical Entrepreneurship, USC Marshall School of Business

Garret Westlake
Associate Vice Provost for Innovation & Executive Director at Virginia Commonwealth University

James Wolfe
Associate Professor of Management and Entrepreneur in Residence, George Mason University
